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The first Family Dollar store was opened in Charlotte, NC in 1959. It was a relatively small, self-service operation located in a neighborhood convenient to low and middle income consumers. The merchandise assortment featured basic goods for family and home needs, and the no frills, low overhead, cash-and-carry environment provided good value at the lowest price points. As new stores opened in the early years of the Company's existence, it became clear that this merchandising concept filled a niche in the marketplace and held great promise for supporting a chain of much larger size. Refinements have been made through the years, but Family Dollar has never lost sight of the original concept or the Company's direction. From the beginning, all efforts have been focused on meeting the needs of our customer base for good quality, low cost basic merchandise.
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1 comment:
I'm wondering isn't one dollar store enough in a town this size? Don't we have empty building and businesses for sale already? Do we really need a new building that will probably stand empty in a few years? I'm curious why someone would want to give the dollar store we already have any competition? It borders on disrespect in my opinion. Do peopel know that some items at a dollar store are actually lesser amounts per package and the lower price is not always a bargain?
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